Speaking to the Business of Fashion in February, Miquela explains her success: “Initially, it probably stems from curiosity. I think people stick around because they end up learning more about themselves through the questions they’re asking. I love being able to communicate, learn and talk to everyone from all corners of the world. There is a sense of community to it as well, the people who follow me end up being friends with each other and the communications that it opens up is inspiring.”
Miqiela also known as Lil Miquela has over 1.4 million followers on Instagram. She is a 19-year-old virtual girl that is based in Los Angeles and she is “social media influencer”. She took over Pradas Instagram account during fashion week to promote them and be the model of their new clothing line in digital.
When Miguela wanted to announce that she was partnering with Prada she used her social media accounts to let the world know. She gave a sneak peek into the runway show on her Instagram. She posted also on her story saying “Go off!! #pradagifs are live in stories! Start posting and tag me.”
On Prada’s Instagram account, the Miguela gave the followers a tour of the show room space, while she was flying a drone around so people could get a better view.
“Today we are used to the majority of our influencers, and contacts, being human, but as we progress into the future more of the encounters we have will be with virtual entities, in the form of avatars, bots and virtual vloggers like these.”-Fanatical Futurist
I personally think that this is taking away from real life humans and models jobs. Real humans are here for this exact reason, which is to work, and digital people are taking away from this. I hope that no models lost their jobs from a virtual human taking over and somehow wowing over people with their photoshop skills. I don’t understand how this has attracted so many peoples eyes.
https://thecurrentdaily.com/2018/02/27/prada-enlists-computer-generated-influencer-ss18-show/
juleshannah 